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Tuesday, September 24, 2013

Battle of the brands:Honda Accord vs. Toyota Camry - marrket analysis', strategies, a critique, and results of the autos.

Since the 1980s, the Honda coincide and Toyota Camry have battled each opposite and strived to differentiate themselves. By taking a closer look at their market, digest and results, it will be clear that they are facing naive competition. The Market - Accord and Camry Both the Honda Accord and the Toyota Camry are in the equal market segment of midsize sedans. More specifically, they both take sporty, luxurious, and pragmatic adaptations of a family sedan. The Accord carries a value betray of $21,000 CDN to $38,000 CDN whereas the Camrys price ranges from $25,000 CDN to $34,000 CDN. This is also comparable to the price range of its study competitors such(prenominal) as the Mazda 6, the Nissan Maxima, and the Ford Taurus. Other competition includes the Volkswagen Passat, Lexus IS200, Nissan Altima, Chevrolet Malibu, and Volvo S60. As leading in the midsize-sedan market, the Accord and the Camry have both remained profitable products because of their recurrent in novations and evolution that follows prevailing market trends. Beginning with the Accord, in the 1980s, Honda captured a puffy share of the growing midsize-sedan market. In the 1990s, Honda also began oblation a two-door coupe version of the Accord. The Japanese automaker has since marketed the Accord to a just range of buyers, mainly between the ages of 25 and 60, consisting of everything from adept adults, to families, and to affair people, all of which want a safe, reliable, innovative, and high-performance vehicle.
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In 2001, with 412,074 sales, the Accord became the best selling car in the joined States On the other hand, the Camry has a strong reputation in ! the market ceding back for family vehicles, and is described by many another(prenominal) as the perfect option for a young family with a couple of kids. Similar to the Accord, the Camry quickly... I actually work with the in-house advertize executive of Toyota, Ive show him what you wrote here, he rated average. besides I deal the pieace little work is very utile in any(prenominal) aspect. If you want to get a full essay, order it on our website: OrderCustomPaper.com

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