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InAe Choe Kalistas ok Chocolate Case analysis professor Hall February 18, 2012 Kalistas Fine Chocolate Case Analysis graham Beam and his married woman Doris Beam had decisions of expanding their drinking chocolate business from their basement to a big space. Graham has always indispensabilityed a business to himself, and has looked for diametric franchise options, but didnt go past researching. He then found something he was passionate for that was inexpensive and low-priced to do which involved chocolate. It was easy, and notional for the Beams to collaborate in this venture. Graham had the skills from his past work find that involved knowledge of health and safety regulations, managing people, scheduling, creating budgets, etc. On the other hand, Doris has experience in terms of administrative skills regulate her twenty-seven years of experience at a local anesthetic law firm. She also has an interest in the creative verbal expression of the chocolate business, and decided to figure in painting and unfold arrangement classes, hoping to help with her bleak product instauration for their creese of chocolates. Doris had the opportunity to focus on brand-new product design and marketing for their business, Kalistas Fine Chocolates.

In the summer of 2003, the Beams postulate experimented and created 12 different varieties of truffles, which were a success, and their chocolates were all made in high quality. Then they came by dint of considerations to working out of their basement since their first sale in October of 1999. Over the years, they have or so expanded to the mall with the capacity to run a kiosk ! during high season approximately Christmas, Easter, and Valentines Day, but for the most plane section are still a home based and ran company. The Beams had more strengths, opportunities, weaknesses and threats to their business. Their strengths help them be winning and pursue further for their new location. One of their strengths is that they both possess creativity, which helps them come up with a new and unique product...

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