Major Concerns and Considerations for International Expansion of Kellogg

Kellogg should first hit the books the demand for dry metric tittle harvest-home in India, based on cultural preferences and other preferences in breakfast food. Indians, rather like the Chinese, think that to start the twenty-four hour period with approximatelything cold -- like cold milk on your cereal -- is a shock to the system, (Bhan & Nemer, 2006). The company may not be able to sell some(a) products, like Corn Flakes, in its current form. Adding warm milk will polish off the flakes hit-or-miss and undesirable. Kellogg may need to cut into whether limiting the product subtend to Rice Krispies is a better option. The company should conduct looking for to determine how much demand there may be for such products and whether there is existing competition for cold cereal. In addition, because Kellogg uses different grains for production of its cereal products, it may need to consider whether manufacturing the products in the Unites States is more cost effective or whether manufacturing some of the products in India is more effective, taking into account the cost of festering and harvesting grains, for instance, costs of labor and production and quality flow measures. Wheat, rice, corn, barley, sorghum and millet atomic number 18 grains grown in India, as puff up as sugar chew up (U.S.Library of copulation, nd).

While some are not currently utilise in the production of cereal products, some may make suitable substitutes. Kellogg might alike have to consider which persona of India is most suitable for touch on cereals, based on infrastructure and abundance of grain s. Other considerations are historical info! rmation on crop yield or capacity, versus demand. References: Bhan, N. & Nemer, B. Brand phantasy in India. Bloomberg Businessweek, 08 May 2006. Retrieved from http://www.businessweek.com/ present/content/may2006/id20060508_952455.htm U. S. Library of Congress (nd). India: Crops. Retrieved from http://countrystudies.us/india/103.htm.If you want to demand a full essay, order it on our website: OrderCustomPaper.com

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