Red Bull Promotional Analysis

Abstract Kotler and Keller (2006) explain that marketers should understand the fundamental elements of effective conferences (pg 539). proceed they explain there are eight basic locomote in effective communication; find the order audience, determine the objectives, aspirationing the communications, selecting the channels, establishing the bud postulate, deciding on a media mix, measuring the results, and wangle integrated marketing communications (pg 541). The following is an analysis of red blurs Promotional Activities. I leave tooshie seek how Red Bull communicates information to its target market. In roll to effectively examine how Red Bull communicates its consumers I impart focus on three areas; the target audience, the design of the communications message, and an analysis of the modes of the media communication mix. By examining these three areas, I will understand if Red Bull followed the eight go to mental synthesis effective communication with their consumers. The first look that a keep participation has to accomplish in redact to build effective communication is Identifying the Target Audience. This process moldiness start with a give understanding of who the potency consumers and menses consumers are.

Also a company must identify what the influencers are. The target audience is a diminutive influence on the communicators decisions on what to affirm, how to say it, when to say it, where to say it and whom to say it (Kotler and Keller, 2006). Some potential and current consumers of Red Bull are; Traveler s, College Students, Public process Employe! es (Police, Military and Fire), and Fitness core group Individuals. Travelers have some(prenominal) outside influences on if they are issue to be in the market for this product. If a person is travel by ship they may not want that pushing offered by this drink, kinda may want to sleep on a flight, whereas a person driving to a last is a accurate example of someone wanting this to preventive awake....If you want to get a full essay, order it on our website: OrderCustomPaper.com

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