Middle East Case Studies

The CASE Association (1 ) Ascom Marketing and Publishing : Entrepreneurship in the conjoin Arab EmiratesDiscussion QuestionsResearch the line environment of the Arab Gulf and the UAE . Using your research and the rear provided in the case , describe the stemma context at heart which Ascom operatesASCOM Marketing was launched by Vijay in 1991 . In many another(prenominal) of the countries in the Arab (Persian ) Gulf region , UAE Law required that a subject matter citizen must own at to the lowest degree 51 of the commercial enterprise . Hence Ascom was registered as a throttle liability corporation with 100 legal ownership in the hands of an emirate field of study who was willing to sponsor Vijay and his family . The interior(a) sponsor was responsible for whole the financial and legal obligations of the business an d as well own the assets of Ascom . Vijay owned the responsibilities of the businessThe service provided by the ASCOM include design and achievement of incorporate news garner and community shopping guides , conceive designs and cite corporate individuality programs , trade show exhibits , packages signs , booklets , annual reports and scrape radio and T .V . Advertising Ascom had a liberty lone(prenominal) in PR and merchandise communications . As there were government restrictions on media licenses the companionship found it impossible to descend to a license to issue pickups . Vijay launched the first issue of Asians foreign (AA ) in 1993 . AA was characterized as a quality lifestyle cartridge clip which tar falled the professionals and business segment of Asians in the Middle eastern . The takings was registered in USA with ASCOM marketing as the marketing delegate in the Middle East . This way Vijay protected non only the central assets of the business , th e magazine , but also allowed ASCOM to remai! n in compliance with its license . Vijay enjoyed the productive digress of the business and to spend time concentrate on AA content and presentation and the idea stages of client projectsThe high society employed 6 employees in sales , accounting , production and in composition and editing . Vijay introduced a five daytime function hebdomad and did non mind flexibility in working(a) hours as long as his staff was responsible well-nigh of his employees were compensable salary and compensation packages were typically as order by UAE labor Law . By 1996 the magazine revenue enhancement comprised 40 of the company revenue with a balance pinched for the most part from other print media servicesWhat kind of person is Vijay ? What were his reasons for starting Ascom ? Vijay was a hard working and considerate a Cando person . He exhibited many of the characteristics associated with marketing stereotype , creative positive , weighty and high energy . He had a passion for media business , creativity and innovations . He tended to be challenge oriented and not prone to attending a split of details when reviewing ideas relying heavily on intuition and hard work to make things take chances . Vijay was good at Networking and received invitations to give tongue to and provide develop on various business s for companies and organizations in DubaiHe was dissatisfy with the nine to five routine . He also felt up that working for someone...If you want to get a full essay, identify it on our website: OrderCustomPaper.com

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