Why Gsm Tech Is More Preferred Than Cdma Tech in Yemen

Research Proposal Why GSM tech is more(prenominal)(prenominal) favorite(a) than CDMA tech in Yemen Prep atomic number 18d by Khaled Al-Gahuri Prep atomic number 18d for Dr. Murad Al-Nashmy Ac retireledgement I am honored to prep atomic number 18 this research paper which titled Why GSM Tech is more preferred than CDMA Tech in Yemen. And I would like to conduct my special thanks to Dr. Murad Abstract The cell squ entirelyular industry is in Yemen rule by dickens technologies global System for Mobile Communication (GSM) and recruit Division Multiple Access (CDMA).This paper pass on provide an oerview of the two diverse technologies and will focus on why race in Yemen preferred to use the GSM engine room rather than CDM technology A correct though CDMA technology introduced after GSM with a more privileges. 1 prorogue of Content ? ? Acknowledgement . 1 Abstract 1 ? Chapter 1 basis ? ? ? ? ? Background . 3 Problem4 Objectives. Signifi posteriorce of the Study. 4 Scop e of culture.. 4 ? Chapter 2 Literature Review ? ? ? ? ? knowledgeability.. 5 Consumer Choice.. 5 get the pictured assist Quality. 6 Choice of Handset7 Hypothesis 7 ? Chapter 3 methodology ? ? ? ? ? ? ? ? Research Deign .. 8 Framework. .. Population And Sampling9 Data accruement9 Data summary . 10 fourth dimension Schedule14 Conclusion . 15 References 15 2 Chapter 1 Background Introduction The mobile industry in Yemen is divided amid the two technologies GSM and CDMA. While the earlier work providers had adopted the GSM technology, the reinvigorated players absorb been using CDMA technology has notched up a significant piece of land of the Yemen market.The number of subscribers mobile industry has increased significantly since 2001. The first company lunched in Yemen introduced the GSM technology which was the only choose for Yemenis people to grant, but in 2005 some different company has been lunched by the government introduced the CDMA technology which provide a be tter returnss for the clients with privileges to overcome the GSM technology. After al close to five years a big number of people set kayoed subscribed with CDMA, but GSM was still demonstrated the market with a larger number of subscribers until nowadays.It is necessary for us to understand the basic differentiation of the two technologies as they may have an impact on the subscribers. GSM stand for Global System for Mobile Communications, one of the leading digital cellular systems. It uses delimitate band TDMA, which allows eight simultaneous announces on the same radio frequency. GSM digitizes and compresses selective information, thence confides it down a channel with two other streams of user selective information, for each one in its own time s spread. It operates at each the 900 MHz or 1800 MHz frequency band.GSM was first introduced in 1991. As of the end of 1997, GSM returns was in stock(predicate) in more than 100 countries and has become the de facto standard in Europe and Asia. CDMA stand for Code-Division Multiple Access, a digital cellular technology that uses spread-spectrum techniques. Unlike competing systems, such as GSM, that use TDMA, CDMA does not assign a specific frequency to each user. Instead, every channel uses the full available spectrum. Individual conversations atomic number 18 encoded with a pseudo-random digital sequence.CDMA consistently provides better potentiality for voice and data communications than other commercial mobile technologies, allowing more subscribers to connect at any stipulation time, and it is the common platform on which 3G technologies are built. 3 Problem debate The tendency of choosing The GSM technology over the CDMA in Yemen is very obvious. Thus, there is a need to identify the factors that can entrance the alternative patterns of each GSM technology or CDMA technology as well as why consumers prefer to choose GSM rather than CDMA in time though CDMA is has more privileges and uses advanced techniques.Objectives Our master(prenominal) objectives of this view are as following To identify and analyze the factors that can square up the filling patterns of either GSM technology or CDMA technology. To investigate the relationship between those factors. To find out why GSM is more preferred than CDMA. Significance of the Study This research will help to recognize the factors that lead to the lack of use CDMA technology in Yemen as well as this necessitate can contribute to the proboscis of knowledge by examining the different variables and implement them. Scope of study The orbit of this study is basically limited to the consumers o the mobile industry in Yemen. 4 Chapter 2 Introduction Literature Review This chapter will work a spend a penny idea about the factors that can influence consumer cream such as perceived operate quality, choice of handset as well as planetary roaming and their relationship. In addition some introductory researches will be i ncluded. Consumer Choice The GSM Association is an international organization founded in 1987, dedicated to providing, developing, and overseeing the worldwide wireless standard of GSM. CDMA was established earlier and thus has a bit more coverage than GSM.However GSM communicates continue to make inroads in Yemen. There are camps on both sides that firmly believe either GSM or CDMA architecture is superior to the other, Richard (2009) tell that there is no clear winner in the CDMA and GSM it all depends on your needs. There are umteen factors that could influence on consumer choice patterns, different factors have different influence on consumer, and these factors should be coming backn into consideration in order to joint consumer choice patterns. Mobile sector must focus on node mirth as serious marketing strategies (Lim, and Widdows, 2006).Nadine (2001) examined that attitude of the respondents using cell speech sounds was not influenced by either education or occupatio n and income. Haque (2007) suggested that coverage, assist of process quality, data transfer speed, and choice of handset play a main role during the time to choose either GSM or CDMA technology. Chris (2006) noted that in recent years the telecoms market has witnessed major developments, with rapid expansion in access to telecommunications networks and a surge in the number of available service and applications.While many factors have contributed to the transformation of the telecommunications industry, competition has played a draw role in driving telecom industry to develop new techniques, to innovate and to offer new service. 5 With the advent of cellular phones doing look-alike and triple duty as streaming video devices, podcast receivers and email devices, Simon (2007) declared that speed in data transfer is important to those who use the phone for more than making calls. otherwise thing advertisement can take a place when choosing technology Kalpana (2006) found that a dvertisement play a dominant role in influencing the customers.Perceived Service Quality Perceived service quality delineate as a global judgment or attitude relating to the superiority of the service and its the rank to which the technology provides underlying customer requirement and how reliable those requirement are delivered(NQRC,2001). Basically consumers are adapted to the services that either GSM or CDMA could provide Kumar (2005), in his study analyzed that, services plays a major role in the telecom industry are the or so active and attractive.In addition the quality of service is a driving of choice Seth et al (2006), in his study analyzed that there is relative importance of service quality attributes and showed that reactivity is the most importance dimension followed by reliability, customer perceived network quality, assurance, convenience. The development of a reliable and valid instrument for assessing customer perceived service quality for cellular mobile servi ces. (Backlund and Holmqvist, 2006) pointed that customer choice is achieved done commodity qualitative and quantitative services. node choice normally can exhibit to customer response to the state of comfort and customer opinion of fulfil condition (Oliver, 2003). Palkar (2004) proposed that perceived services is an important factor that has greater influence on costumer choice. (Serkan 2005) determined that the balance of power between service quality and customer satisfaction with an emphasis on these two constructs is the ideal that is different from the view of customer. Zeithaml and Bitner, 2002, indicated that both service quality and customer satisfaction have some things in common.Furthermore, Fornell et. al. ,(1998) reported that satisfaction is a minute of service quality. 6 Choice of handset Liu (2002) found that the choice of a cellular phone is characterized by two attitudes attitude towards the mobile phone brand on one hand and attitude towards the network on the other. Samuvel (2002) observed that most of the respondents consider coverage area, quality of services are an important factors for selecting the either GSM or CDMA while majority of the respondents are considered that choice if handset is the most important factor.Kalus stated that If you travel a lot to foreign countries, then GSM phone is better for you. Also santos(2006) indicated that GSM phones work more widely across the world than do CDMA models. worldwide Roaming This is when you connect to an foreign network and calls are routed via that network provider instead of your home provider. Johson(2002) defined roaming as extension of connectivity service in a location that is different from the home location where the service was registered. Roaming ensures that the wireless device is kept connected to the network, without losing the connection.Roaming allows mobile wireless customers to automatically make and receive voice calls, send and receive data, or access other services, including home data services when they are outside of the area covered by their providers network dis no matter of their location. Forneil(2004) stated that roaming plays a major role in the quality of GSM/CDMA technology, Susan J. Campbell (2007) stated that there are number of different technology trends, but most significant is the rise of mobile roaming.Hypotheses The Hypotheses are developed based on Literature Review mentioned earlier to describe the relationship among these variables that influence on consumer choice. H1 There is positive/significant relationship between perceived services quality and consumer choice. H2 There is positive/significant relationship between international roaming and consumer choice. H3 There is positive/significant relationship between the choice of handset and consumer choice. 7 Chapter 3 Methodology -Source of Data The study undertaken to be generally based on the primary data and secondary data. The primary data is collected direc tly from the target respondents through tructured questionnaire and personal interview. The secondary data for the study is collected from different sources such as technical and exchange journals, articles, newspapers, magazines, internet, books, reports. RESEARCH DESIGN First and the most important phase in determining method of this research is designing phase. This phase should be given serious attention to make sure that the research can be done without mistakes.Designing includes choosing the best method for collecting, measuring, analyzing data. Quantitative method such as survey method has been used for collection data. Research Framework Perceive service quality Choice of Handset Choice of Technology International Roaming 8 Population and Sampling Research The population of this study is all the consumers who has cellular phone which a huge amount of number, in this baptistry we use Exploratory and Random sampling to analyze data. ? Data Collection The data is collected r andomly irrespective of the category of the people in the form of questionnaire and the sample size is 100 respondents.Because it is a pilot study and due to time constraint the sample size is small. ? Data Analysis From the questionnaires we have distributed we got the following results Q1) which technology do you use? Technology GSM CDMA no(prenominal) of respondents 78 22 90 80 70 60 50 40 30 20 10 0 GSM CDMA 9 version Above data analysis shows that majority of the consumers that is approximately 78% are covered by GSM technology. Based on this result we trying to know why GSM is more preferred. Q2) Overall, how would you rate you both technologies? GSM CDMA EXCELLENT GOOD 40 25 18 22AVERAGE 13 20 FAIR 10 20 40 35 30 25 20 15 10 5 0 excellent Good Avg Fair GSM CDMA Interpretation From the lifelike it depict that GSM is the most excellent technology. 10 Q3) Rank the following factors which influenced you the most Roaming QoS Choice of handset 92 8 DATA SPEED 32 68 Range of cover age 41 59 GSM CDMA 67 22 62 38 100 90 80 70 60 50 40 30 20 10 0 roaming Service handset coverage GSM CDMA Interpretation Above data analysis shows that GSM is world preferred because of its services, the choice of handset and the strength of roaming. WhereCDMA is preferred because of its good meander of coverage. 11 Q4) Rank the following Service which attracted you the most for tour choice either GSM or CDMA Brand GSM CDMA SMS Pack 60 40 jaw rate 45 65 Internet 70 30 Other 67 33 70 60 50 40 GSM 30 20 10 0 SMS call rate Internet other CDMA Interpretation from chart above it shows that GSM is more preferred from because of its aspects of the services. Where CDMA is preferred because of its call rate. 12 Q5) How quenched are you with your choice of GSM/CDMA technology? Brand GSM CDMA truly satisfied 35 20 satisfied 60 30 indifferent 0 15 issatisfied 0 0 60 50 40 30 20 10 0 very satisfied satisfied Neutral dissatisfied GSM CDMA Interpretation Above data analysis shows that the sa tisfaction rate of technology is leaded by GSM as not a single user of service is neutral or dissatisfy. In other hand CDMA seems to be good satisfied with zero dissatisfies but there are around 15 respondents who are neutral. 13 Conclusion As per my analysis I noticed that the main factors that makes GSM technology more preferred are the mobile choice of handset and the quality of service regardless the range of coverage and the price rate.Other thing I noticed that are the mobile choice of handset and the value of service has a significant relationship Conclusion of the topic is that maturity of customers is using GSM technology because of its good network roaming availability and quality of services and the wide choice of handset. broadly customers have considered GSM is one of the best services provided in Yemen because other factors and in force(p) services. ? Time Schedule 15th February, 2012 Data Collection Problem Statement & Objectives Literature Review Methodology Whole report 30th February , 2012 thirteenth March, 20th March, 2012 2012 1 April, 2012 ? ? ? ? 14 ? References 1. 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